Kenny Isidoro is the founder of MUDEO, a brand consultancy for business leaders in build mode.

I’ve trained and practiced architecture, earning my Master’s of Architecture degree and working as an architectural designer at Boston-based firms. I failed at becoming a licensed architect and pivoted my role, but my favorite people to collaborate with and rub shoulders with are still those in the built environment: architects, builders, and organizational leaders. I understand you because I’ve been there. And I’m stacking the experiences I’ve gained to serve through my consulting practice.

With a multidisciplinary background across architecture, branding, and marketing, I’ve led initiatives that give identity to places and bring stories to life through connected brand experiences. 

Through a monthly email series called Build Mode™, I share brand principles and actionable insights that help leaders bridge the gap between who they are today and how they show up tomorrow. 

With a sense of grounded optimism, I’ve become a trusted advisor to clients and a supportive team leader. I’m calm under pressure, a lifelong learner, and optimistic.

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Before starting my own practice, here’s what else I’ve done:

Led dozens of strategy-driven projects at Matchstic, including brand architecture and restructuring for a real estate firm and a national logistics provider, and brand strategies for nonprofit organizations, S&P 500 companies, commercial real estate, and more. 

Established the in-house brand practice at Bergmeyer, and for nearly a decade, led as a strategist, designer, and creative director on projects where branding and building meet. From top-tier consumer brands like Sam Adams and Truly, to cultural and educational institutions like UMass, to affordable housing communities in the Boston area like Rivermark and Finch, these brand experiences connect people to places. 

Served as Director of Partnerships at AIGA Boston to establish and nurture relationships with corporate partners in support of programming and initiatives. 

Led marketing at LLB Architects and implemented a comprehensive brand identity system to build their reputation and connect with new prospects and partners. 

Worked as an architectural designer at Boston-based architecture firms like Elkus Manfredi Architects and Annum Architects. 

Earned an M.Arch degree from Northeastern in Boston after earning undergraduate degrees in architecture and graphic design, launching my career as a multidisciplinary professional and a love for all things architecture- and design-related in Boston.