Build Mode™
Brand principles to elevate your reputation and your business
Join business leaders reading Build Mode™ for actionable insights that strengthen your influence and grow your impact.
To operate in build mode means to be in a state of creation and growth. Ambitious, focused, with the mindset, resources, and conditions to build. To build environments. To build your company. To build and enhance your reputation. Each month, I teach you one brand principle to guide your growth and help you make strategic decisions for your business.
Readers also have access to the Brand Effectiveness Score™, a self-assessment to evaluate the effectiveness of your brand for your business.
DROPPING ON THE FIRST OF THE MONTHPast issues of Build ModePerception is reality
Focusing on what you can control influences the perception of your brand.
Small moments, big impact
How to turn brand touchpoints, the everyday interactions with your brand, into brand-building moments
Building a brand language that sticks
The core messages that articulate who you are, who you’re for, and what you stand for
Marketing is trust building
A marketing framework with six methods for reaching your audience
Can you send me the latest version of our logo?
A comprehensive breakdown on the content of brand guidelines
The 4C’s of brand effectiveness
How to evaluate your branding and leverage your brand for your business
Comfort zone is a brand trap
How to innovate by pushing your brand outside its comfort zone
Your corporate values don't define your brand
Finding your brand’s personality and using it to express yourself
The sweetest sound in any language
Everything you need to know about what makes a great brand name
Forget competition - you win when you play your own game
How to define your brand position
Setting the foundation for brand architecture
The four types of company structures and how to find yours